ECHO Food Shelf

2011

This is a staple project for design students in the area.

I chose to use a smiley face to minimize negative associations that someone might have with giving or receiving donations. The custom script conveys empathy. Everything else is clean and aligned to represent an organized food shelf.

The elements for the lockup can be chosen based on the desired feel.

The single non-uniform margin near the images gives the identity system a down-to-Earth look.

+
For People
Design School
For Businesses
Other

itza.link

Original Direction

JT · Artist & Photographer

Original Direction

Jac Hanso Photography

Original Direction

RJ.MAKERS

Original Direction

ECHO Food Shelf

Original Direction

I&T's Tailoring

Recognizable Rebrand

Griffin Gallery Fine Art

Recognizable Rebrand

Shoelacebelt.com

Original Direction

Humans19.com

Original Direction