Skyway Theatre + The Loft + Maruso

(all three are owned by KDI Commercial)

2014 – 2016

The owners wanted a new logo for comedy shows at Skyway Theatre, and they didn’t feel like The Loft logo looked like it was for a music venue.

Skyway Theatre was originally Skyway 6 Theatres, a cinema complex opened in 1986. My logo is a nod to that legacy.

My Loft logo follows the previous one's layout to keep it recognizable.

To keep costs down, the posters for the front of the venue were one color and designed to last a while before needing to be changed out.

Their restaurant Maruso is next door to the venues so I set them up to include advertisements on show tickets.

I also made them a “multi-logo” that represents their chill atmosphere during the day and the party vibe at night. The sans-serif wordmark was made to match their sign so they didn't need to buy a new one.

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